As a way to generate more online sales, you can offer free shipping or gift wrap for those ordering that day. Because every like to get something for free, this will entice them to order right now instead of thinking about it and coming back later. Your web site is your store front so make it look at fantastic as possible. If you cannot do web design yourself, hire someone to put up professional graphics and to organize your layouts. First impressions are very important.
We humans are a lazy bunch and like things to be easy so make your ordering system easy. If someone gets stuck in the ordering department, it is likely they will leave so spell it out and offer all the information necessary.
The best advertisement is always word-of-mouth so while you are out with friend, mention your site. You friends might not order from you but they will tell someone else and this is free advertising. If you are really creative, have some t-shirts or caps printed with your website and then wear them and give them to friends to wear. There are many ways to make your product or service known, just think outside the box.